About DESIGN West

What's DESIGN West?

DESIGN West is the world's only technical conference and expo for electronics design engineers, entrepreneurs, and technology professionals who create products with electronic content. Held in the heart of Silicon Valley, it is where the world's top design engineers and product developers gather and learn, gain inspiration, and get practical information and hands-on training they can put to immediate use.

Launched in 2012, the four-day DESIGN West event builds upon the solid foundation of engineering education pioneered by the Embedded Systems Conference (ESC). Celebrating its 25th anniversary in 2012, ESC is joined by popular design summits including Black Hat and Android.

The conference features over 150 technical lectures, panels, tutorials, certification programs, and hands-on training sessions taught by the industry's top experts on the most relevant software, hardware, and systems design topics and tools for creating great products.

In addition, the DESIGN West exhibition showcases more than 300 leading edge and early stage electronics design companies, technology-specific zones, and exciting theater presentations. DESIGN West also hosts the annual ACE Awards, a UBM Electronics program honoring the top people and companies behind the technologies and products that are changing the world.

New on Expo Floor

"From Napkin Sketch to Shenzhen"

In dynamic 30-minute sessions engineers directly involved in product design discuss the diabolical challenges and trade-offs inherent in all engineering work--straight from engineers directly involved in product design and development. Covering topics spanning the design cycle from concept through to manufacturing, these sessions focus on how engineers just like you overcame obstacles and brought their ideas to life.

Tech Fundamentals

For technology professionals who are new to embedded or embedded professionals who want to pick up skills outside of their core expertise, this series of practical sessions held in our new training on the expo floor covers the basics of how to incorporate embedded control and peripherals into an embedded design, including processor selection, operating systems, software code, and communicating with peripherals.

Hands-on Speed Training

Get your hands on actual development boards and hardware, share knowledge and resources, make things, and learn new skills from the engineers who created these tools.

Who Should Attend?

Embedded Hardware, Software, and Firmware Engineers

Hone your skills and learn about the latest software, hardware, tools, and techniques being used to develop embedded systems through ESC's Conference Sessions and the Expo Show Floor. You'll also gain insight from other engineers into the challenges in systems design that engineers are facing, the new development tools and boards for rapid prototyping and development, and strategies for optimizing your software and designs.

Engineers, Programmers, and Software Developers

Just getting started with embedded and want to know more? You'll learn the basics of how to incorporate embedded control and peripherals into your designs, including processor selection, software code, communicating with peripherals, and the latest development boards and tools for rapid prototyping and design in our Tech Fundamentals sessions. Case studies from engineers directly involved in product design from concept through to manufacturing will provide insight into the engineering challenges and trade-offs.

Engineering Managers, VP's of Engineering and CTOs

ESC Conference Sessions and the Expo Show Floor will help you stay up-to-date on software, technology and tools that will impact the productivity, capabilities and competitiveness of your teams. Plus the networking opportunities are unparalleled.

Industry Analysts, Product Managers and Strategists

ESC Conference Sessions and the Expo Show Floor will help you keep on top of new product growth areas and potential emerging competitors. Hear directly from engineering customers and prospects in our "From Napkin Sketch to Shenzhen" series on what works, what doesn't, and what their future needs are.

Vendor Companies, Distributors, and Sponsors

DESIGN West is the world's only technical conference and expo for embedded designers, electronics design engineers, entrepreneurs, and technology professionals who create products with electronic content. Vendors, distributors and sponsors are given access to over 10,000 engineers looking for vendors to help solve their business needs.